DECLARATION OF INTENT (AND INDEPENDENCE)
ENLARGE YOUR VISION: DISCOVER MOW ECOSYSTEM
Modern life has transformed the way we live, work, and travel. We’ve come to rely on expensive electronic devices that accompany us everywhere, yet we often lack the protection and organisation they demand.
At MOW, we embrace the challenges of water, weather, and unpredictability to design extreme waterproof solutions tailored to modern nomadism. Our vision is rooted in empowering freedom, reducing fear, and enabling life’s adventures with innovative, organised, versatile, and minimalist wear.
Whether you’re conquering mountain peaks, navigating bustling airports, heading to a business meeting, or cruising on a bike ride, we understand the need for organization and protection.
Our collection is available as a cohesive set—designed to work together seamlessly—or as fully customizable pieces, enabling you to #BuildYourOwnWear and gear up for your unique journey.
We aim to design gear that transcends boundaries, allowing you to step out of your comfort zone—whether you’re tackling a hectic workday or escaping to a secluded island.
Innovation is in our DNA. At MOW, engineering a new product means pushing limits, exploring cutting-edge technology, and addressing common challenges with tailored solutions.
Every piece in our collection integrates with others, evolving into a connected ecosystem. We create products with a strong foundation, ensuring each addition becomes part of a family that grows without leaving its origins behind.
With MOW, you can embrace a life of discovery, resilience, and freedom—because the world is waiting, and we’re here to help you navigate it, worry-free.
THE PEOPLE
Bringing MOW to life has been nothing short of an incredible adventure—and a true calling.
We began as a small, passionate team driven by the power of crowdfunding. With the support of a global community, we brought MOW to life, delivering innovative tech-wear solutions to over 115 countries. From adventurers to digital nomads and dreamers, we craft cutting-edge products designed to inspire and empower people worldwide.
For us, wearables are more than just an aesthetic choice—they are solutions to daily fears. Whether it’s securely storing your mobile, managing a tangle of cables and chargers, or shielding your tablet from the next storm, our gear is designed to be your trusted travel companion.
Today, we stand as a growing force in the tech-wear industry, driven by the belief that together, we can transform everyday challenges into opportunities and turn dreams into reality
We invite you to join us—whether by supporting us here or being part of our future product launches. Welcome aboard, MOWers! We’re beyond excited to craft new waterproof gems and deliver them directly into your hands.
Let’s shape the future of tech-wear, one innovative solution at a time
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JACOPO PENNONE
Founder and Creator
He has spent 14 years designing and developing clothing and accessories for major EU/USA brands. In love with extreme sports, worldwide outsourcing and travel. Mad for details.
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VIVIAN
Chief operating officer
She has 16 years experience in manufacturing textile products around the globe, being part of multinational supply chain management.
She represents our hands in the Far East, the one that can still move freely in this critical, pandemic time.
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LUCA
Logistic partner
He started with business to consumers in early 2000 as an online marketing strategist.
Today he is a major player in MOW's worldwide fulfilment.
DESIGNED FOR PEOPLE, FUNDED BY PEOPLE
In 2018 we started with a simple idea: one backpack that could guard and protect any vulnerable belongings anywhere, including open water immersion. We begin by scanning what was available in the market, and despite a large variety of dry bags we could not be satisfied. So, we decided to start designing our own.
After few years of testing, designing, prototyping, we have launched our first crowdfunding project. We could never imagine reaching great results in such short time. Within the few hours our project was fully funded and after few more months our very first bag was shipped to over 64 Countries.
Today we can count thousands of users around the globe. The back and forth information between users and creator is of primary important for us and helped us to improve our products and design better ones.
Let’s live our life without boundaries!
HOW WE MAKE IT
The bridge within Liguria and Asia is what is called “two faces of the same coin”.
One side we learn how to sail in extreme conditions, how to ride a MTB in steep terrain, how to free climb a rock and how to walk on a wave.
On the other side, Asia teaches us how to build paper patterns, design and develop new products and innovate with new manufacturing processes and materials.
We join the two sides and we test our products in the most extreme outdoors we can find (over the labs of course) and we put our gear under stress for months and in case years. These are an incredible time and cost spending process but we consider us like a “bottega” and thanks with your support, hopefully everything we do turns in to a waterproof reality!
We use the latest technology in commerce to ensure the highest waterproof standards: laser cut fabric, radio frequency welding seams, sustainable coating, lamination and, a very long time in product developing, quality control and testing. At the end we still need to spend months along our customers as they use a new product to learn if there is still margin for improvements.
Perfection is a moving target, and we aim to improve our product and ourselves every day.
